Studio I

Visual essays

The museum is alive. Everything in it tells a story - the building, the collection, the visitors and the people that work there. When you work in a museum, you want everyone to experience these stories. And everyone can walk into a museum, right? In reality, many people experience a threshold when going there.

STUDIO i is the platform for inclusive culture, an initiative by the Stedelijk Museum Amsterdam and the Van Abbe Museum Eindhoven. We worked with STUDIO i to create several visual essays that show how cultural workers can work towards more inclusive culture.


Client

STUDIO i

Direction & animation

Wim

Creative copy

Boy Hulsteijn

Illustration

Steffie Padmos

Animation

Adrian Moran

Sound Design

Jeff Moberg

In the first video we take a look at inclusion and the challenges in the current cultural landscape. We then pose questions that cultural workers can ask themselves. We do that by imagining the museum as a living entity that interacts with art, the people that work in the museum and its visitors. The visual challenge was to represent a broad group of people. That is why the characters we use are abstract, and we use a wide and bright palette.


The first STUDIO i animation received a golden A' Design Award in 2019, and was shortlisted for the World Illustration Awards in the same year.


In the first video we take a look at inclusion and the challenges in the current cultural landscape. We then pose questions that cultural workers can ask themselves. We do that by imagining the museum as a living entity that interacts with art, the people that work in the museum and its visitors. The visual challenge was to represent a broad group of people. That is why the characters we use are abstract, and we use a wide and bright palette.


The first STUDIO i animation received a golden A' Design Award in 2019, and was shortlisted for the World Illustration Awards in the same year.


In the first video we take a look at inclusion and the challenges in the current cultural landscape. We then pose questions that cultural workers can ask themselves. We do that by imagining the museum as a living entity that interacts with art, the people that work in the museum and its visitors. The visual challenge was to represent a broad group of people. That is why the characters we use are abstract, and we use a wide and bright palette.


The first STUDIO i animation received a golden A' Design Award in 2019, and was shortlisted for the World Illustration Awards in the same year.


In the first video we take a look at inclusion and the challenges in the current cultural landscape. We then pose questions that cultural workers can ask themselves. We do that by imagining the museum as a living entity that interacts with art, the people that work in the museum and its visitors. The visual challenge was to represent a broad group of people. That is why the characters we use are abstract, and we use a wide and bright palette.


The first STUDIO i animation received a golden A' Design Award in 2019, and was shortlisted for the World Illustration Awards in the same year.


In the first video we take a look at inclusion and the challenges in the current cultural landscape. We then pose questions that cultural workers can ask themselves. We do that by imagining the museum as a living entity that interacts with art, the people that work in the museum and its visitors. The visual challenge was to represent a broad group of people. That is why the characters we use are abstract, and we use a wide and bright palette.


The first STUDIO i animation received a golden A' Design Award in 2019, and was shortlisted for the World Illustration Awards in the same year.


Intersectionality

In the second video we talk about intersectionality. That is why we took the abstraction a step further. Our characters are more abstract, and the colourful pattern we use throughout the animation is more complex, representing the many intersections in identity.

Intersectionality

In the second video we talk about intersectionality. That is why we took the abstraction a step further. Our characters are more abstract, and the colourful pattern we use throughout the animation is more complex, representing the many intersections in identity.

Intersectionality

In the second video we talk about intersectionality. That is why we took the abstraction a step further. Our characters are more abstract, and the colourful pattern we use throughout the animation is more complex, representing the many intersections in identity.

Intersectionality

In the second video we talk about intersectionality. That is why we took the abstraction a step further. Our characters are more abstract, and the colourful pattern we use throughout the animation is more complex, representing the many intersections in identity.

Intersectionality

In the second video we talk about intersectionality. That is why we took the abstraction a step further. Our characters are more abstract, and the colourful pattern we use throughout the animation is more complex, representing the many intersections in identity.

Some of the characters we show up close. We see that they are, quite literally, made up out of different shapes and sizes. This way of representing characters aims to show that everyone is a unique combination of many things - this combination is what makes them special.

Some of the characters we show up close. We see that they are, quite literally, made up out of different shapes and sizes. This way of representing characters aims to show that everyone is a unique combination of many things - this combination is what makes them special.

Some of the characters we show up close. We see that they are, quite literally, made up out of different shapes and sizes. This way of representing characters aims to show that everyone is a unique combination of many things - this combination is what makes them special.

Some of the characters we show up close. We see that they are, quite literally, made up out of different shapes and sizes. This way of representing characters aims to show that everyone is a unique combination of many things - this combination is what makes them special.

Some of the characters we show up close. We see that they are, quite literally, made up out of different shapes and sizes. This way of representing characters aims to show that everyone is a unique combination of many things - this combination is what makes them special.

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